The Essential Social Media Ad Specs

Facebook

Design Recommendations
– File Type: JPG or PNG
– Ratio: 1.91:1 to 1:1
– Resolution: At least 1080 x 1080 pixels

Text Recommendations
– Primary Text: 125 characters
– Headline: 27 characters
– Description: 27 characters

Technical Requirements
– Maximum File Size: 30MB
– Minimum Width: 600 pixels
– Minimum Height: 600 pixels
– Aspect Ratio Tolerance: 3%

Source

Instagram

Design Recommendations
– Image File Type: JPG or PNG
– Ratio: 1:1
– Resolution: At least 1080 x 1080 pixels

Text Recommendations
– Primary Text: 125 characters
– Headline: 40 characters
– Maximum Number of Hashtags: 30

Technical Requirements
– Maximum File Size: 30MB
– Minimum Width: 500 pixels
– Minimum Aspect Ratio: 400 x 500
– Maximum Aspect Ratio: 191 x 100
– Aspect Ratio Tolerance: 1%

Source

Google

File types
– Formats GIF, JPG, PNG
– Max. size 150KB

Ad sizes
Square and rectangle
– 200 × 200 Small square
– 240 × 400 Vertical rectangle
– 250 × 250 Square
– 250 × 360 Triple widescreen
– 300 × 250 Inline rectangle
– 336 × 280 Large rectangle
– 580 × 400 Netboard
Skyscraper
– 120 × 600 Skyscraper
– 160 × 600 Wide skyscraper
– 300 × 600 Half-page ad
– 300 × 1050 Portrait
Leaderboard
– 468 × 60 Banner
– 728 × 90 Leaderboard
– 930 × 180 Top banner
– 970 × 90 Large leaderboard
– 970 × 250 Billboard
– 980 × 120 Panorama
Mobile
– 300 × 50 Mobile banner
– 320 × 50 Mobile banner
– 320 × 100 Large mobile banner

Animated ads (GIF) Animation length and speed:
– Animation length must be 30 seconds or shorter
– Animations can be looped, but the animations must stop after 30 seconds
– Animated GIF ads must be slower than 5 FPS

Source