Adios Third-Party Cookies: What’s Next for Digital Marketers?

Computer Screen With Code

In August 2019, Google announced an initiative called “Privacy Sandbox,” with the aim of developing a set of open standards for fundamentally enhancing privacy on the World Wide Web. “Our goal for this open-source initiative is to make the World Wide Web more private and secure for everyone while also supporting the publishers.” – Justin […]

User Experience + Your Website = Event Tracking

Hi Trackers! To everybody that wants to know how users interact with your website (or app), you’ve come to the right place. It’s called “Event Tracking” in Google Analytics. Want to know exactly how many clicks a button receives? Or, how many times did that video you have embedded get played? These types of specific […]