The Essential Social Media Ad Specs

Facebook

Design Recommendations – File Type: JPG or PNG – Ratio: 1.91:1 to 1:1 – Resolution: At least 1080 x 1080 pixels Text Recommendations – Primary Text: 125 characters – Headline: 27 characters – Description: 27 characters Technical Requirements – Maximum File Size: 30MB – Minimum Width: 600 pixels – Minimum Height: 600 pixels – Aspect Ratio Tolerance: 3% Source  

Instagram

Design Recommendations – Image File Type: JPG or PNG – Ratio: 1:1 – Resolution: At least 1080 x 1080 pixels Text Recommendations – Primary Text: 125 characters – Headline: 40 characters – Maximum Number of Hashtags: 30 Technical Requirements – Maximum File Size: 30MB – Minimum Width: 500 pixels – Minimum Aspect Ratio: 400 x 500 – Maximum Aspect Ratio: 191 x 100 – Aspect Ratio Tolerance: 1% Source  

Google

File types – Formats GIF, JPG, PNG – Max. size 150KB Ad sizes Square and rectangle – 200 × 200 Small square – 240 × 400 Vertical rectangle – 250 × 250 Square – 250 × 360 Triple widescreen – 300 × 250 Inline rectangle – 336 × 280 Large rectangle – 580 × 400 Netboard Skyscraper – 120 × 600 Skyscraper – 160 × 600 Wide skyscraper – 300 × 600 Half-page ad – 300 × 1050 Portrait Leaderboard – 468 × 60 Banner – 728 × 90 Leaderboard – 930 × 180 Top banner – 970 × 90 Large leaderboard – 970 × 250 Billboard – 980 × 120 Panorama Mobile – 300 × 50 Mobile banner – 320 × 50 Mobile banner – 320 × 100 Large mobile banner Animated ads (GIF) Animation length and speed: – Animation length must be 30 seconds or shorter – Animations can be looped, but the animations must stop after 30 seconds – Animated GIF ads must be slower than 5 FPS Source