Adios Third-Party Cookies: What’s Next for Digital Marketers?

Computer Screen With Code

In August 2019, Google announced an initiative called “Privacy Sandbox,” with the aim of developing a set of open standards for fundamentally enhancing privacy on the World Wide Web. “Our goal for this open-source initiative is to make the World Wide Web more private and secure for everyone while also supporting the publishers.” – Justin […]

User Experience + Your Website = Event Tracking

Hi Trackers! To everybody that wants to know how users interact with your website (or app), you’ve come to the right place. It’s called “Event Tracking” in Google Analytics. Want to know exactly how many clicks a button receives? Or, how many times did that video you have embedded get played? These types of specific […]

Alexa, Why Should My Company Be Concerned with Voice Search and Voice Apps?

  It’s the most natural way we all communicate: voice. I’m sure everyone reading this has spoken to Siri, asked Alexa to add something to their shopping list, told Google Home to look up something, or asked Cortana to show you today’s top headlines. Voice is growing at a frantic pace (Microsoft stated in July […]

Video is #1 when it comes to engaging your audience.

Video is the King of Content! If your business doesn’t have a video strategy for your social media channels and website you’re going to get missed. Not only do viewers prefer video their retention rate for video is 95% compared to a paltry 10% for text. You must commit to a video strategy. Video content […]

How Valuable is Digital in a COVID-19 World?

Here at Red 5 Interactive, we have a passion for digital.  We spend most of our time focused on bringing value to clients by helping them develop digital strategies and then executing those strategies.  It has never been more clear than in this COVID-19 crisis we are all facing how truly valuable a strong digital […]

Bringing Value in a Crisis

On March 11, 2020, Red 5 Interactive had a political client, during a statewide campaign, who pulled their staff off the road for their safety. The big question – NOW WHAT? There was no precedent for what was to come. No playbook. We quickly huddled with our client to discuss how we will connect with […]