Use Color to Your Advantage: How It Affects the Audience
Color greatly affects how viewers perceive not only your web page but your brand overall. When it comes to communicating, few things affect your audience and attract attention. This is why color is such an important part of not only establishing a mood but also the first thing people respond to in their overall judgment […]
User Experience + Your Website = Event Tracking
Hi Trackers! To everybody that wants to know how users interact with your website (or app), you’ve come to the right place. It’s called “Event Tracking” in Google Analytics. Want to know exactly how many clicks a button receives? Or, how many times did that video you have embedded get played? These types of specific […]
How to Get S*&t Done When Working From Home
Working from home can be a great way to stay comfortable and confident in your work but can also be a big source of distractions. The motivation to get up and start your working hours instead of doing household chores can be difficult if you don’t have a plan or routine. The following 5 points […]
Alexa, Why Should My Company Be Concerned with Voice Search and Voice Apps?
It’s the most natural way we all communicate: voice. I’m sure everyone reading this has spoken to Siri, asked Alexa to add something to their shopping list, told Google Home to look up something, or asked Cortana to show you today’s top headlines. Voice is growing at a frantic pace (Microsoft stated in July […]
Video is #1 when it comes to engaging your audience.
Video is the King of Content! If your business doesn’t have a video strategy for your social media channels and website you’re going to get missed. Not only do viewers prefer video their retention rate for video is 95% compared to a paltry 10% for text. You must commit to a video strategy. Video content […]
Top Ten Links of the Week – Mar. 25 – 29
The top links for this week. We hope these posts bring you value. Please be sure to check out our social channels (see footer) and follow along. 1. 52 Amazing Blog Post Ideas That Your Readers Won’t be Able to Resist [Infographic] 2. Are your A/B tests just junk science? 3. 4 Ways to Take Your Sales Strategy to the […]
How Valuable is Digital in a COVID-19 World?
Here at Red 5 Interactive, we have a passion for digital. We spend most of our time focused on bringing value to clients by helping them develop digital strategies and then executing those strategies. It has never been more clear than in this COVID-19 crisis we are all facing how truly valuable a strong digital […]
Bringing Value in a Crisis
On March 11, 2020, Red 5 Interactive had a political client, during a statewide campaign, who pulled their staff off the road for their safety. The big question – NOW WHAT? There was no precedent for what was to come. No playbook. We quickly huddled with our client to discuss how we will connect with […]